MARKETPLACE USERS
The place whereit all begins
3in4
For 3 in 4 Chileans, Mercado Libre is the first place they look for a product.
The impact is something very concrete: finding more options, comparing prices and getting products that were not available in their city before.
Searching, comparing and buying without leaving home is part of millions of people's routine.
The MELI Effect is also visible on the buyers' side. For the first time, the report includes their experience to understand what changes when a wider offering reaches more people.
7 out of 10 buyers highlight the ability to access products that were not available in their city.
75%
75% of buyers turn to Mercado Libre as their first search option
53%
53% go there to compare prices before any other platform
87%
87% particularly value the convenience of buying from home
71%
71% highlight being able to get products that are not available in their city
