MELI Effect

MELIEffect

A regional story, told country by country

The MELI Effect moves across Latin America in different ways. Choose a country to see how it plays out in each market.

ENTREPRENEURS AND SMBS

From selling in the neighborhood toselling across the country

+56%

of sellers, Mercado Libre was their first experience selling online.

Selling online scales up a business and opens new possibilities for growth: reaching new markets, adopting digital tools and accessing financing.

Mercado Libre works as a gateway to digital commerce

In 2025, more than 65,000 SMBs and entrepreneurs sold on Mercado Libre. For more than 56% of sellers, Mercado Libre was their first experience selling online.

In Chile, a growing share of online sales comes from SMBs and entrepreneurs. Mercado Libre works as a gateway to digital commerce for a large part of them: beyond selling online, they can reach new cities, access shipping and payment methods, and add tools that until recently were out of their reach.

Selling online scales up a business and opens new possibilities for growth: reaching new markets, adopting digital tools and accessing financing.

59%

59% sold to a city they had not reached before

56%

For more than 56%, it was their first experience selling online

50%

Nearly 50% used artificial intelligence for the first time thanks to the marketplace