MELI Effect

MELIEffect

A regional story, told country by country

The MELI Effect moves across Latin America in different ways. Choose a country to see how it plays out in each market.

ENTREPRENEURS AND SMES

From selling in the neighborhood toselling across the country

+56%

For more than half of entrepreneurs and SMEs in the ecosystem, Mercado Libre was their first experience selling online

Selling online scales up a business and opens new possibilities for growth: reaching new markets, adopting digital tools and accessing financing.

Mercado Libre acts as a gateway to digital commerce for a significant part of the country's entrepreneurial network

In 2025, more than 65,000 SMEs and entrepreneurs sold on Mercado Libre's marketplace. More than 12,000 started selling only in 2025.

In Chile, a growing share of online sales comes from SMEs and entrepreneurs. Mercado Libre works as a gateway to digital commerce for most of them: beyond selling online, they can reach new cities, access shipping and payment methods, and add tools that until recently were out of their reach.

+65K

SMEs and entrepreneurs sold through Mercado Libre in 2025

50%

For more than half, Mercado Libre is already their main sales channel

59%

Of SMEs that sold on Mercado Libre, 59% sold to a city they hadn't reached before

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Chile · 2026

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