MARKETPLACE USERS
Where it allbegins
75%
For 3 out of every 4 users, Mercado Libre is the first place they search for a product
Mercado Libre expands households' options: it lets people compare prices and access products that weren't previously available in their cities
Searching, comparing, and buying without leaving home is part of millions of people's routine.
The MELI Effect also shows up on the buying side. Having more variety and more information within reach makes buying decisions easier and lets people choose the option that best fits their household.
7 out of every 10 users highlight being able to access products that weren't available in their city.
In such a vast country, Mercado Libre helps shorten distances and expands access, no matter where each person lives.
60%
of users go to Mercado Libre to compare prices before any other platform
81%
of users especially value the convenience of shopping from home
52%
of users buy basic or essential consumer goods on the platform
Download the MELI Effect report
Brasil · 2026
