ENTREPRENEURS AND SMBS
From selling in the neighborhoodto selling across the country
7 of 10
For 7 out of every 10 sellers, Mercado Libre was their first experience selling online
Selling online expands the scale of a business and opens new growth possibilities: reaching new markets, adopting digital tools, and accessing financing.
Mercado Libre acts as a gateway to digital commerce for a significant part of the country's entrepreneurial fabric.
In 2025, almost 630,000 SMBs and entrepreneurs sold on Mercado Libre. For 7 out of every 10 sellers, Mercado Libre was their first experience selling online.
In Brazil, a growing share of online sales comes from SMBs and entrepreneurs. Mercado Libre works as a gateway to digital commerce for most of them: beyond selling online, they can reach new cities, access shipping and payment methods, and add tools that were, until recently, out of their reach.
+630
Almost 630,000 SMBs and entrepreneurs sold on Mercado Libre in 2025.
+70%
For more than 70%, it was their first experience selling online
+60%
More than 60% sold to a city they hadn't reached before
Download the MELI Effect report
Brasil · 2026
