PERSONAL FINANCE
Saving and investingfor the first time
15.5M
people used their Mercado Pago account to earn returns in 2025
Saving. Seeing a return. Understanding where the money goes. For more than half of Mercado Pago users, these experiences came for the first time through the platform.
The impact of the ecosystem also shows up in how users manage their money.
Today, millions of people earn returns and set goals with savings pockets.
In 2025, 15.5 million people and 1.4 million SMBs used their Mercado Pago account to earn returns, equivalent to close to 10% of Brazilian adults who had some connection to the financial system. In addition, thanks to Mercado Pago, 2 out of every 3 users can now make payments they couldn't before due to lacking a bank account or card, like paying at the supermarket or other stores.
70%
of users say their money management improved through using Mercado Pago
3,3M
users use savings pockets to organize their savings goals. And 60% of users have greater control over their spending thanks to the platform
100M
personal loans granted by Mercado Pago in 2025. Almost 30% of Mercado Pago users had never received a personal loan through a bank or other company before.
Download the MELI Effect report
Brasil · 2026
