MELI Effect

MELIEffect

A regional story, told country by country

The MELI Effect moves across Latin America in different ways. Choose a country to see how it plays out in each market.

MERCADO LIBRE ECOSYSTEM IN BRAZIL

An ecosystem thatmoves an economy

R$73.1B

The Mercado Libre ecosystem contributed R$73.1 billion to Brazil's economy in 2025, 0.7% of GDP

The Mercado Libre ecosystem is a real force in Brazil's economy, made up of millions of people, suppliers, and SMBs operating on the platform.

An ecosystem where every part matters as much as the whole.

For every dollar of direct added value, another $1.40 is generated across the value chains Mercado Libre activates in the financial system, transportation, logistics, commerce, and professional services.

E-commerce is a fundamental part of Brazilians' daily routine. The ecosystem connects commerce, payments, credit, and logistics in a single network. That connection means the impact goes beyond Mercado Libre's own operations: it extends to its suppliers, the SMBs selling on the platform, and the jobs generated by all that activity.

5.3M

5.3 million SMBs and entrepreneurs sold through the ecosystem in 2025

6x1

For every direct job at Mercado Libre, there are almost 6 associated indirect jobs

55.900

people joined nearly 31,000 SMBs, driven by the boost in Mercado Libre sales

Download the MELI Effect report

Brasil · 2026

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