FINANCIAL EDUCATION
Saving and investingfor the first time
5.9M
used their Mercado Pago account to generate returns in 2025
Saving. Seeing a return. Understanding where the money goes. For more than half of Mercado Pago users, these experiences came for the first time through the platform.
The ecosystem's impact shows in the way users handle their money.
Today, millions of people generate returns and organize their savings using savings pots.
In 2025, nearly 5.9 million people and more than 630,000 SMEs used their Mercado Pago account to generate returns, equivalent to about 12% of Mexican adults who had some kind of connection to the financial system. In addition, with the use of Mercado Pago, more than 80% of users were able to make payments they previously couldn't due to lack of a bank account or card, such as paying at the supermarket or other stores.
68%
of users say their money management improved with the use of Mercado Pago
970,000
of users use savings pots to organize their savings goals. And more than 68% of users have greater control over their spending thanks to using the platform
79.6M
personal loans granted by Mercado Pago in 2025. More than 40% of Mercado Pago users had never received a personal loan through a bank or other company before
MX$2.41B
In returns earned by Mercado Pago users on the money in their digital accounts in 2025, nearly triple the 2024 figure. They also avoided MX$2.07B in fees.
Download the MELI Effect report
México · 2026
