ENTREPRENEURS AND SMBS
The marketplace asa gateway
7in10
sellers made their first online sale on Mercado Libre.
Selling online scales up a business and opens new possibilities for growth: reaching new markets, adopting digital tools and accessing financing.
Mercado Libre works as a gateway to digital commerce.
In 2025, more than 220,000 SMBs and entrepreneurs sold on Mercado Libre. For nearly 7 in 10 sellers, Mercado Libre was their first experience selling online.
In Mexico, a growing share of online sales comes from SMBs and entrepreneurs. Mercado Libre works as a gateway to digital commerce for most of them: beyond selling online, they can reach new cities, access shipping and payment methods, and add tools that until recently were out of their reach.
+220K
More than 220,000 SMBs and entrepreneurs sold on Mercado Libre in 2025.
68%
For 68% of them, it was their first experience selling online.
2/3
Two thirds sold to a city they had not reached before.
45%
45% used artificial intelligence for the first time thanks to the marketplace.
