ENTREPRENEURS AND SMES
From selling in your neighborhoodto selling across the country
70%
For 7 out of 10 sellers, Mercado Libre was their first experience selling online
Selling online scales up a business and opens new possibilities for growth: reaching new markets, adopting digital tools and accessing financing.
Mercado Libre acts as a gateway to digital commerce for a significant part of the country's entrepreneurial community
In 2025, more than 220,000 SMEs and entrepreneurs sold on Mercado Libre. For nearly 7 in 10 sellers, Mercado Libre was their first experience selling online.
In Mexico, a growing share of online sales comes from SMEs and entrepreneurs. Mercado Libre works as a gateway to digital commerce for most of them: beyond selling online, they can reach new cities, access shipping and payment methods, and add tools that until recently were out of their reach.
220K
SMEs and entrepreneurs sold on Mercado Libre in 2025
51%
of entrepreneurs and SMEs, Mercado Libre is their main sales channel
65%
of SMEs sold to a city they hadn't reached before
Download the MELI Effect report
México · 2026
