MELI Effect

MELIEffect

A regional story, told country by country

The MELI Effect moves across Latin America in different ways. Choose a country to see how it plays out in each market.

MARKETPLACE USERS

The place whereit all begins

4in5

buyers start their search on Mercado Libre

The impact is something very concrete: finding more options, comparing prices and getting products that were not available in their city before.

Searching, comparing and buying without leaving home is part of millions of people's routine.

For more than 4 in 5 Mexicans, Mercado Libre is the first place they look for a product. Searching, comparing and buying without leaving home is part of millions of people's routine.

The MELI Effect also shows on the buyers' side. For the first time, the report includes their experience to understand what changes when more supply reaches more people.

The impact is something very concrete: finding more options, comparing prices and getting products that were not available in their city before.

65% of buyers particularly value that possibility, along with the convenience of buying from home and the quality of the shipping service.

65%

65% highlight being able to get products that are not available in their city

82%

82% of buyers turn to Mercado Libre as their first search option

62%

62% go there to compare prices before any other platform