MARKETPLACE USERS
The place whereit all begins
82%
For 8 out of 10 users, Mercado Libre is the first place they look for a product
The impact is something very concrete: finding more options, comparing prices and getting products that were not available in their city before.
Searching, comparing and buying without leaving home is part of millions of people's routine.
The MELI Effect is also seen on the buyers' side. Having more variety and more information within reach makes purchasing decisions easier and allows people to choose the option that best fits each household.
65% of users highlight the possibility of accessing products that were not available in their city.
In such a vast country, Mercado Libre helps shorten distances and expands access, no matter where each person lives.
78%
of users especially value the convenience of buying from home
54%
of users buy basic consumption or essential products through the platform
62%
of users go to Mercado Libre to compare prices before any other platform
Download the MELI Effect report
México · 2026
