MARKETPLACE USERS
Where itall begins
4of5
buyers start their search on Mercado Libre.
The impact comes down to something very concrete: finding more options, comparing prices, and accessing products that weren't previously available in their city.
Searching, comparing, and buying without leaving home is part of millions of people's routine.
For more than 4 out of every 5 Argentines, Mercado Libre is the first place they search for a product. Searching, comparing, and buying without leaving home is part of millions of people's routine.
The MELI Effect also shows up on the buying side. For the first time, the report includes their experience to understand what changes when more options reach more people.
70% of buyers especially value that possibility, along with the convenience of shopping from home and the quality of the shipping service.
70%
70% highlight being able to access products that aren't available in their city.
75%
75% go there to compare prices before any other platform.
78%
78% especially value the convenience of shopping from home.
