MELIEffect

A regional story, told country by country

The MELI Effect moves across Latin America in different ways. Choose a country to see how it plays out in each market.

MARKETPLACE USERS

Where itall begins

84%

8 out of 10 Argentines choose Mercado Libre as their first option to search for a product

Mercado Libre expands household options: it allows people to compare prices and access products that were previously unavailable in their cities.

Searching, comparing, and buying without leaving home is part of millions of people's routine.

The MELI Effect is also seen on the buying side. Having more variety and more information at hand makes purchasing decisions easier and allows people to choose the option that best fits each household.

7 out of 10 users highlight the ability to access products that were not available in their city.

In such a vast country, Mercado Libre helps shorten distances and expands access, no matter where each person lives.

75%

of users start comparing prices on Mercado Libre before any other platform.

78%

of users especially value the convenience of shopping from home.

35%

choose Mercado Libre to buy food, beverages, and hygiene products

Download the MELI Effect report