MELI Effect

MELIEffect

A regional story, told country by country

The MELI Effect moves across Latin America in different ways. Choose a country to see how it plays out in each market.

PERSONAL FINANCE

Saving and investingfor the first time

14.9M

people used their Mercado Pago account to earn returns in 2025.

Saving, seeing a return, understanding your expenses and investments. For 64% of Mercado Pago users in Argentina, these experiences arrived for the first time through the platform.

The ecosystem's impact shows in the way users handle their money.

Today, millions of people earn returns and organize their savings through savings pots. The ecosystem's impact shows in the way users handle their money.

In 2025, 14.9 million people and 3.1 million SMBs earned returns by using Mercado Pago's money market fund, equivalent to almost 48% of Argentine adults who had some kind of account at the end of 2025. In addition, 4 million people and more than 1.1 million SMBs earned returns using savings pots.

4M

4 million people earned returns using savings pots.

100M

Mercado Pago granted more than 100 million personal loans in 2025. Almost 30% of Mercado Pago users in Argentina had never received a personal loan through a bank or another company before.

+60%

+60% have more control over their income and spending thanks to Mercado Pago.