ENTREPRENEURS AND SMES
From selling in the neighborhood toselling across the whole country
67%
For 67% of sellers, Mercado Libre was their first experience selling online.
Selling online expands the scale of a business and opens new growth possibilities: reaching new markets, adopting digital tools, and accessing financing.
Mercado Libre acts as a gateway to digital commerce for a significant part of the country's entrepreneurial fabric.
In 2025, more than 330,000 SMEs and entrepreneurs sold on Mercado Libre. For 67% of sellers, Mercado Libre was their first experience selling online.
In Argentina, a growing share of online sales comes from SMEs and entrepreneurs. Mercado Libre serves as a gateway to digital commerce for most of them: beyond selling online, they can reach new cities, access shipping and payment methods, and add tools that until recently were out of their reach.
330K
More than 330,000 SMEs and entrepreneurs sold on Mercado Libre in 2025.
51%
of SMEs sold to a city they hadn't sold to before.
50%
of entrepreneurs and SMEs have Mercado Libre as their main sales channel.
Download the MELI Effect report
Argentina · 2026
