MELI Effect

MELIEffect

A regional story, told country by country

The MELI Effect moves across Latin America in different ways. Choose a country to see how it plays out in each market.

ENTREPRENEURS AND SMBS

From selling in the neighborhoodto selling across the country

7of10

For almost 7 out of every 10 sellers, Mercado Libre was their first experience selling online.

Selling online expands the scale of a business and opens new growth possibilities: reaching new markets, adopting digital tools, and accessing financing.

Mercado Libre works as a gateway to digital commerce.

In 2025, more than 330,000 SMBs and entrepreneurs sold on Mercado Libre. For almost 7 out of every 10 sellers, Mercado Libre was their first experience selling online.

In Argentina, a growing share of online sales comes from SMBs and entrepreneurs. Mercado Libre works as a gateway to digital commerce for most of them: beyond selling online, they can reach new cities, access shipping and payment methods, and add tools that were, until recently, out of their reach.

+330K

More than 330,000 SMBs and entrepreneurs sold on Mercado Libre in 2025.

51%

sold to a city they hadn't reached before.

50%

Almost 50% used artificial intelligence for the first time thanks to the marketplace.